Last month, climatechange.org leveraged the power of the blogosphere to drive action toward fighting climate change. Under the umbrella of Blog Action Day, the group galvanized more than 13,000 bloggers in more than 150 countries to reach more than 18 million readers about the most critical issue of our time.
As a leader in green energy marketing, I have long been passionate about educating and activating
Americans to fight climate change. Lucky for me, my career in advertising and marketing has made it possible to be an advocate while making a living.
As head of a green advertising and marketing agency who has spent her career working with progressive businesses on social change communication, I've created many effective and powerful campaigns—but none have been judgmental or heavy-handed. I believe the fastest way to effect change is to respect your audience. And to remain clear about how change will benefit them—both now and in the future.
Research shows that most of us want to do the right thing. Green marketing is a vital tool in helping shape messages that drive positive change.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
As a leader in green energy marketing, I have long been passionate about educating and activating
Americans to fight climate change. Lucky for me, my career in advertising and marketing has made it possible to be an advocate while making a living. As head of a green advertising and marketing agency who has spent her career working with progressive businesses on social change communication, I've created many effective and powerful campaigns—but none have been judgmental or heavy-handed. I believe the fastest way to effect change is to respect your audience. And to remain clear about how change will benefit them—both now and in the future.
Research shows that most of us want to do the right thing. Green marketing is a vital tool in helping shape messages that drive positive change.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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