If you're interested in giving gifts that matter, consider being part of the greatest polar bear rescue effort in history. The Natural Resource Defense Council (NRDC) is launching a holiday campaign that urges enviros to give $15 gift certificates to family and friends to help save these bears from extinction. Not only is this an affordable and meaningful gift, the resulting effect will last much longer than a cheap tin of chocolates or a plastic bauble. Always savvy green marketers with a keen sense of their brand and message, NRDC is also offering certificates that contribute to protecting the rainforest, adopting Yellowstone wolves, protecting whales and supporting renewable energy.
For those on your list who care about the well being of our planet and the life it supports, NRDC is offering the perfect gift. And isn't that what holiday giving is all about?
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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