How often do you have the chance to share a bottle of wine and have conversations that will save lives? Maybe this is a recipe we should embrace.
The Minneapolis Heart Institute Foundation (MHIF) is doing just that. As the head of a Minneapolis advertising and marketing agency that specializes in wellness, social change communication, LOHAS marketing and progressive causes, I partnered closely with MHIF leaders to craft a movement that is as fun as it is lifesaving.
The result? Launched about a week ago, the movement has already begun. An overwhelming number of those attending the dinner where the initiative was announced have already begun opening their homes and their hearts to educate and activate change around heart disease. To host your own wine dinner, go to the Minneapolis Heart Disease website or contact Toni Knorr, tknorr@mhif.org.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
The Minneapolis Heart Institute Foundation (MHIF) is doing just that. As the head of a Minneapolis advertising and marketing agency that specializes in wellness, social change communication, LOHAS marketing and progressive causes, I partnered closely with MHIF leaders to craft a movement that is as fun as it is lifesaving.
The result? Launched about a week ago, the movement has already begun. An overwhelming number of those attending the dinner where the initiative was announced have already begun opening their homes and their hearts to educate and activate change around heart disease. To host your own wine dinner, go to the Minneapolis Heart Disease website or contact Toni Knorr, tknorr@mhif.org.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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