Green Marketing & Rainforest Dreams

Friday, July 10, 2009 by Lisa Proctor
For most of my career, I've lead the way as an expert in green marketing, environmental communications, LOHAS, wellness promotion and wellness marketing. In short, I've worked with a lot of wellness companies and businesses creating social and environmental change.

Since my work has been very much about protecting the planet, fighting climate change and preserving biodiversity, I took a trip deep into the rainforest of Ecuador to get first-hand experience with the region of the globe considered the lungs of our planet. 

I was extremely privileged to spend time in two Achuar villages. This tribe had had no contact with the Western world until a few decades ago. Their life today is much as it has been for eons. They live in harmony with the forest. Use blow guns for hunting. And subsist on a diet that includes manioc and fruit. These culturally rich and wise people chose to reach out to those of us in the west, because they were directed by their dreams. They "saw" the strength and possibilities for planetary healing when the North American eagle and the South American condor flew together.

We have much to learn from the Achuar as well as other indigenous people. After all, it would be wise for all of us to acknowledge and trust the power of our dreams. 

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