Transparency and the Next Generation of Ad Agencies

Wednesday, July 8, 2009 by Lisa Proctor
You've got to love AMC's award-winning series, Mad Men. It's great TV. And great fun to watch. And yes, I'm sure you could find agencies staffed with lying, egomaniacal, sell-their-soul-to-make-a-buck and cheat consumers advertising types. But truly, if this were the case, those careers would be short lived.

We live in a culture fueled by instant communication. And one that demands authenticity and transparency. This demand for businesses that are willing to pull back the curtain have opened the door for agencies like mine. At firefly180 marketing, we're not your traditional advertising agency. Sure we do great work. Sure we win awards. But we specialize in working with progressive businesses and wellness companies where we focus on green advertising, LOHAS, wellness marketing, wellness promotion, organic campaigns, renewable energy and yoga advertising. We believe that business is the most powerful force for change on the planet. And to that end, we are passionate about leveraging marketing as a force for good. 

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