When Marketing Makes Scents

Monday, July 6, 2009 by Lisa Proctor
As a president and creative director who creates advertising strategies for wellness companies in the categories of wellness promotion, wellness marketing and green marketing strategy, I do my best to walk my talk.

Often before starting work, I spritz my office with an Intelligent Nutrients aroma called FOCUS. This organic aroma not only smells great, its ingredients are especially blended to instantly bring clarity and focus to the mind. It's never failed me.

In the creative business, we all have our own bag of tricks to help us bring out our best work. Some shoot hoops. Some take a walk. For others, it's a three-martini-lunch.

For me, the beauty and efficacy of essential oils simply makes the most "scents." Although I have to admit organic chocolate, hot-fudge sundaes, sunflower seeds and Tibetan incense come awfully close.

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