I just responded to a media request from a journalist who was wondering, "Who buys green and why?"As an expert in the field of green marketing, LOHAS marketing, wellness promotion, wellness marketing, yoga marketing and organic internet marketing, I've spent the last 20 years working with clients that include wellness companies and progressive businesses to help them crack this code. But truly, the answer is quite simple. Green consumers want what's best for them and the future of our planet. And they are passionate about aligning their purchasing decisions with their values.
For instance, when a green consumer buys an organic apple, they are voting with their dollars to enjoy the superior taste and personal health benefit of the apple—but in addition they are supporting the health of the planet in addition to the farmers who choose organic farming methods.
Green consumers want it all. And they know they can have it. They want to buy products that are as good for them as they are for the Earth. It's the ultimate win-win.
of natural and energetic healing, she says she can't help but feel that if she would have taken holistic steps earlier perhaps the surgery could have been avoided.
alth and Sustainability (LOHAS) market. As an expert who has worked with scores of wellness companies and progressive businesses in the categories of wellness promotion, wellness marketing, environmental public relations and eco friendly marketing, I know for a fact that selling doesn't work.
There's a lot of talk in the industry about wellness marketing. For us, at firefly180 marketing, wellness marketing transcends the medical industry. Pharmaceuticals. And the typical cadre of doctors, nurses and specialists. 
As the owner of a marketing agency that specializes in LOHAS marketing, wellness marketing, yoga marketing and sustainable communications, I tend to shop for organic brands. 
would never burst. Last fall, some economists were predicting depression. 
Their electronic recycling program which allows customers to trade in and recycle laptops, cell phones, digital cameras and gaming systems, is a smart environmental communication strategy. It's fast. It's easy. And of course, you can always replace what you recycle with the electronic selection offered at the store. But the beauty of the program is that Costco is taking responsibility for the waste caused by products they sell. 
communications, LOHAS, wellness promotion and wellness marketing. In short, I've worked with a lot of wellness companies and businesses creating social and environmental change.
the Western world until a few decades ago. Their life today is much as it has been for eons. They live in harmony with the forest. Use blow guns for hunting. And subsist on a diet that includes manioc and fruit. These culturally rich and wise people chose to reach out to those of us in the west, because they were directed by their dreams. They "saw" the strength and possibilities for planetary healing when the North American eagle and the South American condor flew together. 
sugarcane," these single-use plates could well be a better alternative. While I applaud the company for greening their line, I wish they would have given consumers more credit. Savvy green and LOHAS consumers want to be more than "marketed to." Solo's ads and packaging do not reveal a breakdown of their product's content. And on the product's site, there is no mention of content on product pages—instead you have to drill deep into the FAQs to find that this line contains just 20% post consumer fiber. Why is this information buried? It's not necessarily bad. It may not be perfect, but it's definitely a step forward. 
At firefly180 marketing, we're not your traditional advertising agency. Sure we do great work. Sure we win awards. But we specialize in working with progressive businesses and wellness companies where we focus on green advertising, LOHAS, wellness marketing, wellness promotion, organic campaigns, renewable energy and yoga advertising. We believe that business is the most powerful force for change on the planet. And to that end, we are passionate about leveraging marketing as a force for good. 
As an expert in green public relations, wellness promotion and wellness marketing, I very much believe in the power of consumer choice. I know my choices are a vital part of growing the market for organic and sustainable brands.
As is usually the case, great organic brands lend themselves perfectly to wellness marketing, wellness promotion and green public relations. That is definitely the case with a new product launch from Verterra. This green business, which produces single-use plates made from fallen bamboo leaves pressed together by heat, is on the leading edge. Unique, beautiful, durable and compostable, these plates make a lasting impression.
Often before starting work, I spritz my office with an Intelligent Nutrients aroma called FOCUS. This organic aroma not only smells great, its ingredients are especially blended to instantly bring clarity and focus to the mind. It's never failed me.
. I was alone, without my cell phone and my friends and family had only a vague idea of where I was. (Being from the midwest and not knowing what to expect, I shot this photo, just in case I might need it at an emergency room somewhere.)
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