There are nearly infinite ways to extend your brand. If you have a green or LOHAS consumer
brand like mine you can start by:
• serving organic coffee and tea in reusable mugs
• fueling your vehicles with bio-diesel or use hybrids
• buying only 100% post-consumer fiber paper for your printer
Of course that's just the beginning. Another
extremely simple and generally overlooked tactic is to extend your brand through your email salutation. Why sign client correspondence with the traditional "Sincerely," "Yours" or "Best Wishes," when you can convey your brand message at the end of every digital communication?
As president and creative director of firefly180 marketing, an advertising and marketing agency that specializes in markets that include; organic marketing, yoga advertising, green energy marketing, social change communication and renewable energy marketing, I know that the power of creating off-the-beaten-path ideas can ensure a brand message resonates and stays with the audience.
Take my agency for example. We work in the progressive space with progressive businesses and non-profits. Our tagline is:
building brands that spark change. When we close an email, we sign it enthusiastically, "Shine on!"
Clients love it. It's playful. It speaks to change, light and forward movement. And best of all, those who receive our emails feel acknowledged for the spark they bring to the world. So the next time you sign an email with "Sincerely," stop to consider how you might be able to extend your own brand with a salutation that speaks volumes. And remember, shine on!
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Mark your calendars!
One of my favorite clients, Yoga Alliance, is once again hosting Y
oga Day USA on January, 23, 2010. This is an amazing national event that invites not just yogis, but novices, couch potatoes, triathletes, young, old and everyone in between to join together to stretch mind, body and spirit through the practice of yoga.
Find out how to host a gathering or participate at:
http://www.yogadayusa.org.
According to a recent
Yoga Journal study, nearly 16 million Americans practice yoga. And with more and more medical research supporting its benefits, the numbers continue to climb. Not only do I love the practice of yoga, I love to create yoga advertising and work with yoga studios to develop smart, strategic marketing campaigns.
As the head of an advertising and marketing agency that specializes in the LOHAS consumer, green advertising, organic branding and green energy marketing,
yoga marketing is a natural extension of the work we do with businesses and organizations that create positive change.
Ghandi said, "Be the change you want to see in the world." These wise words are as true today for the actions of individuals, as they are for the decisions we make in business.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
There is a new proposal to build a transmission link that would connect our nation's major energy grids. New wind energy sources are coming on line, but our lack of
connectivity is making it difficult, if not impossible, to get that clean energy to the homes and businesses who need it.
It's the same with green marketing. Lack of connectivity means your message is not going to get to the eyes and ears of those who need to hear it. As the head of an advertising and marketing firm that specializes in green energy marketing, yoga advertising, green ad campaigns, organic branding and the LOHAS consumer, I know with absolute certainty
the power of connection.
Those of us in the the progressive marketing space are like transmission towers beaming our message of change to millions around the world. Fortunately, we are not intrinsically linked to pole and wire. We send our message through a myriad of ways. Some of us have abandoned the outmoded mass media wire and are marketing in sustainable ways entirely off the grid. Who needs traditional lines when you have resourcefulness, imagination and the courage to go where others have not thought to tread.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I just bought a new laptop bag and it's safe to say that I am in love.
Not only is it totally cool and extraordinarily functional—it's green. New from Urban Junket, the fresh t.o.t.e (to observe the earth) collection is made from 100% organic canvas coated with azo-free dyes. The interior lining is made from recycled plastic water bottles and saturated with bright turquoise vegetable dye. Plus $1 from each sale is used to offset the climate-change-causing carbon from the manufacturing process.
As the head of a Minneapolis marketing agency that specializes in green marketing, yoga advertising, the organic industry, renewable energy marketing and social change communication, I know firsthand how important it is to walk your talk. Now
I've got a laptop bag that lets me wear my environmental commitment.Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I've been a fan of Kripalu yoga for years, but just had the opportunity to visit the center, take a few classes, dine on delicious organic fare and soak in the beauty of the Berkshires.
I wasn't expecting to have an aha marketing moment during yoga class. But today I did. I've
always struggled with a posture called, "the crow." But when my instructor suggested I use a block to learn the pose, suddenly struggle transformed to ease. It's the same with marketing. As a leader of a Minneapolis marketing agency that specializes in sustainable advertising, green marketing services, yoga marketing and environmental marketing—we've found that strategic or creative struggle can be instantly transformed. Sometimes all that's needed is a little help.
Whether that help takes the shape of a new learning, perspective, a walk or a fresh batch of chocolate chip cookies, each represents shifting and refocusing energy. So the next time you find yourself stuck, or feeling like a solution is nowhere in sight, find a way to shift your energy. You'll find the answer was within you all along.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I love the practice of yoga. I also love jewelry. So when Lisa Anderson, a jewelry designer from the Berkshires asked for some branding assistance with her yoga inspired line, I couldn't wait to begin.
As the head of a Minnesota marketing agency that specializes in yoga marketing, environmental marketing, eco promotions, green energy marketing and LOHAS marketing, I help clients grow their businesses while helping consumers align with their values.
Lisa Anderson's jewelry is a personal passion. Worn by yoga devotees and novices alike, her line of gold and silver lotus pendants, earrings, bracelets and rings inspire and convey deep personal meaning and beauty (http://lisaandersonjewelery.com). So should her brand. And as we begin work, it will. Just like yoga, branding is the practice of finding balance, flexibility and presence.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
As a leader in LOHAS marketing, yoga advertising and green marketing I've spent much of my career working with the organic industry and progressive businesses to develop green ad campaigns and advertising strategies.
For years we've known that EPA standards for pesticides, mercury and other dangerous toxins have been based on adult-sized bodies. Unfortunately,
it's children who eat lots of pesticide-laden fruit and chew on bisphyenol A laced plastic who are absorbing a deadly toxic body burden—at levels exponentially higher than adults.
The good news is there are
lots of green and organic alternatives for children today. In fact, one website, newbornmom.com (where I just purchased several baby gifts for my niece) is an excellent one-stop shop. But of course, newbornmom is just the beginning. A quick Google search will offer all kinds of great resources. And a trip to your local co-op, green goods store—or sometimes a mainstream retailer—will also offer a treasure-trove of cool, meaningful, safe and healthy options for the children in your life.
Lisa Proctor is the president and creative director for firefly180 marketing—
a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
As a leader in LOHAS marketing, wellness promotion, yoga marketing, sustainable advertising and green public relations, I have had the good fortune to work with many wellness companies and progressive businesses.
I've often been asked
how can organizations best choose a firm that supports their branding and marketing efforts. The answer is simple. Do you click? Does the firm "get" you? Is there synergy? Do you feel a connection? Do you love their work? And of course it's always helpful to talk to the firm's clients to get a sense of what their experience has been.
Below is what Danielle Tergis, Marketing Director for Yoga Alliance has to say about her experience working with me and my firm, firefly180 marketing:
Lisa is super creative and has an outstanding ability to deliver results that are impactful and eye-catching. We've worked on a number of projects that required our messaging to stand out from the crowd and I couldn't be happier with the results. Her work ethic is also outstanding. She is committed to ensuring her clients are successful by giving 110% on every project.
Pictured here are Lisa, Colleen Saidman Yee, Rodney Yee and Danielle after a yoga class taught by Rodney and his wife Colleen.
I've been working with Yoga Alliance, the largest professional yoga organization in the US, on an
exciting brand evolution. In addition to designing brand architecture, logos and ads— their new website design has been at the heart of the process.
At firefly180 marketing, we specialize in yoga marketing, wellness promotion, wellness marketing and organic internet marketing. We work with lots of wellness companies and progressive businesses.
To us, a website is much more than a site map, wireframe, HTML and graphic design. It is the living, breathing manifestation of the brand itself. A good website is the digital extension of your brand. And it should not only inform, it should leave the visitor with an amazing brand experience. That experience doesn't have to be about being dazzled by Flash animation. Or impressed at the site's level of interactivity. An experience can be as simple as leaving your visitor with a "feeling." After all, brands are all about emotion. They are the gateway to our heads. As much as our hearts.
I just responded to a media request from a journalist who was wondering, "
Who buys green and why?"As an expert in the field of green marketing, LOHAS marketing, wellness promotion, wellness marketing, yoga marketing and organic internet marketing,
I've spent the last 20 years working with clients that include wellness companies and progressive businesses to help them crack this code. But truly, the answer is quite simple. Green consumers want what's best for them and the future of our planet. And they are passionate about aligning their purchasing decisions with their values.
For instance, when a green consumer buys an organic apple, they are voting with their dollars to enjoy the superior taste and personal health benefit of the apple—but in addition they are supporting the health of the planet in addition to the farmers who choose organic farming methods.
Green consumers want it all. And they know they can have it. They want to buy products that are as good for them as they are for the Earth. It's the ultimate win-win.
I love a good glass of wine.
As the owner of a marketing agency that specializes in LOHAS marketing, wellness marketing, yoga marketing and sustainable communications, I tend to shop for organic brands.
I'm happy to say that there are an excellent array of vintners from around the world to choose from. Organic wines are not only rich and full-bodied, but because they were grown without chemical pesticides or fertilizers, they are actually higher in antioxidants. That means your organic glass of wine will actually help you slow the aging process and promote faster healing.
I work with a lot of wellness companies in the areas of wellness promotion—and when it comes to organic wine, I have to say that this is a success story about a glass being not only half full, but full to the rim.
Like many, I began my yoga practice in my basement with the help of Yodney Yee DVDs and videos. It was convenient, it was meaningful and it was incredibly beneficial.
Today, I practice in a studio where I continue to explore the rich depths of yoga. And as a marketer with a long history of working with wellness companies, wellness marketing and wellness promotion, it is not surprising that one of my favorite clients is Yoga Alliance—the largest professional yoga organization in the world. I'm working with Yoga Alliance not only on developing new messaging strategy, yoga marketing and yoga advertising—but an entire brand evolution.
Evolving a brand is much like the practice of yoga—which is to unite body, mind and spirit. Because all good brands at their core are the embodiment of the physical, the emotional and the intellectual. Just like all of us. That said, branding is less an intellectual excercise and more about exploring our own humanity.
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