I've been working with Yoga Alliance, the largest professional yoga organization in the US, on an
exciting brand evolution. In addition to designing brand architecture, logos and ads— their new website design has been at the heart of the process.
At firefly180 marketing, we specialize in yoga marketing, wellness promotion, wellness marketing and organic internet marketing. We work with lots of wellness companies and progressive businesses. To us, a website is much more than a site map, wireframe, HTML and graphic design. It is the living, breathing manifestation of the brand itself.
A good website is the digital extension of your brand. And it should not only inform, it should leave the visitor with an amazing brand experience. That experience doesn't have to be about being dazzled by Flash animation. Or impressed at the site's level of interactivity. An experience can be as simple as leaving your visitor with a "feeling." After all, brands are all about emotion. They are the gateway to our heads. As much as our hearts.
exciting brand evolution. In addition to designing brand architecture, logos and ads— their new website design has been at the heart of the process.At firefly180 marketing, we specialize in yoga marketing, wellness promotion, wellness marketing and organic internet marketing. We work with lots of wellness companies and progressive businesses. To us, a website is much more than a site map, wireframe, HTML and graphic design. It is the living, breathing manifestation of the brand itself.
A good website is the digital extension of your brand. And it should not only inform, it should leave the visitor with an amazing brand experience. That experience doesn't have to be about being dazzled by Flash animation. Or impressed at the site's level of interactivity. An experience can be as simple as leaving your visitor with a "feeling." After all, brands are all about emotion. They are the gateway to our heads. As much as our hearts.
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