The
holiday gift giving season has begun. As businesses get serious about choosing gifts for clients and loyal customers, two vital considerations are often overlooked:
1. What does your brand represent?
2. How can your gift extend your brand?If the answer is environmental sustainability, fair trade, health or wellness, I strongly recommend giving green gifts. As the owner of a green advertising agency that specializes in organic branding, social change communication, yoga studio marketing, renewable energy marketing and the LOHAS consumer, that's not only what I recommend to clients, it's a philosophy I practice myself as a business owner.
A couple sites I recommend include:
spiralfoundation.org,
vivaterra.com,
heifer.org and
organicbouquet.com. Of course, this is just a start. There are literally countless creative ways you can choose gifts that are not only meaningful and beautiful, but that align with your values as a global citizen.
What's important is that you consider ways to give—and give back—
far beyond the holiday season.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
The
Oregon Sustainability Center, which is being called the first large-scale “living building,” is projected to have a zero carbon footprint, according to a recent issue of
Environmental Leader.
Powered by solar and geothermal energy, this 12-story office building complete with a plant-based water filtration system, is a prototype for the future. It makes so much sense.
Green marketing is another plant-based model. Each ad, message, website, social media campaign, logo and sales pitch is a closed loop. It's a creative and strategic process that guides consumers deep into the soil to explore the root of the message, then back up to the sun where they can see the light and take action. As the head of a green marketing agency that specializes in the LOHAS consumer, green advertising, yoga studio marketing, organic branding and renewable energy marketing, I believe that nature has much to teach. All we need to do is listen.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Mark your calendars!
One of my favorite clients, Yoga Alliance, is once again hosting Y
oga Day USA on January, 23, 2010. This is an amazing national event that invites not just yogis, but novices, couch potatoes, triathletes, young, old and everyone in between to join together to stretch mind, body and spirit through the practice of yoga.
Find out how to host a gathering or participate at:
http://www.yogadayusa.org.
According to a recent
Yoga Journal study, nearly 16 million Americans practice yoga. And with more and more medical research supporting its benefits, the numbers continue to climb. Not only do I love the practice of yoga, I love to create yoga advertising and work with yoga studios to develop smart, strategic marketing campaigns.
As the head of an advertising and marketing agency that specializes in the LOHAS consumer, green advertising, organic branding and green energy marketing,
yoga marketing is a natural extension of the work we do with businesses and organizations that create positive change.
Ghandi said, "Be the change you want to see in the world." These wise words are as true today for the actions of individuals, as they are for the decisions we make in business.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Today is October 12 and this is the view outside my office door.
Look closely, you'll see a herd of deer running by. But it's not the deer that are surprising. In a season that is generally all about crunching through colorful fall leaves, those of us who live and office near Minneapolis are looking for snow shovels.
J
ust as weather can take us by surprise, so can marketing campaigns. As the head of a green advertising agency with a focus on organic branding, the LOHAS consumer, yoga studio marketing, green energy marketing and social change communication, we strive to create surprise. We live in a media climate that is in continuous hyperdrive. And yet there is a pervasive cookie-cutter blandness that stifles most marketing messages.
Today, an early snow generated national media and shook up millions in my region. Tomorrow, I hope the same is true for
green marketing companies like mine. The stories of our clients are unique. Their messages are relevant. And their potential to generate change is as refreshing—and as surprising—as snow in October.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Powered by Compendium Blogware